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Smart Protection

Welcome to Alert21

'A solution to provide peace of mind that assistance is only a button away'

Violence against women and children in South Africa today negatively affects our society in many ways. It demeans both the victims of violence as well as the perpetrators and reduces the equality of all human beings as enshrined in our South African Constitution. The reality is that most crimes of violence against women especially is not reported as the victims feel that the SA Police Services will not take their cases seriously and as has been reported in our crime statistics, the Policemen themselves are in some cases perpetrators of violent and sexual crimes as well. These crimes are sometimes perpetrated against the very victims who come to Police stations to report their cases.

In the past few years we have had some high profile crimes perpetrated against women. Anene Booysen, Reeva Steenkamp and a host of others including the brutal rapes and murder of innocent children bear testimony to this scourge of violence suffered by women and children in 21st century South Africa. Men also suffer crimes of violence at the hands of other men and in some instances, women, although this is not as prevalent as the violence women suffer at the hands of men, where the perpetrators are mostly known to the victims.It is against this backdrop and in an attempt to make a meaningful contribution to the eradication of this scourge, that Alert21 was developed.Alert21 is a personal safety Smartphone Application (App), designed to provide the users of the service with the assurance that the alert they send to the call centre operator working in a 24/7/365 environment, will provide the details of the alert to the relevant authorities such as the SA Police, Ambulance services, Fire Departments, the user’s private security company as well as emergency contacts.

In addition, the Alert21 user has the knowledge that the alert is stored on an independent server and in addition, the Alert21 user can use the smartphone to take a photograph of the perpetrator in addition to recording voice. All these details are stored on the server. In the event of a criminal prosecution, these details can be used as evidence.

The GPS location of the incident is also logged onto the server and even in a case where the Alert21 user is abducted or hijacked, the signal will ensure that as long as the Smartphone is with the user, the location of the person can be reported to the authorities. In the event that the Alert21 user is abducted or hijacked, the Alert21 call centre operator will have an updated GPS location.

Should the Smartphone be switched off or the battery dies, the alert remains active and once the phone is reactivated, the alert continues unless aborted by the user or call centre operator, once the appropriate codes are entered. Individuals with a medical condition, living alone, will find Alert21 very useful. At the click of a button, medical services as well as emergency contacts will be informed so that help can be dispatched. Fires in informal settlements are notoriously difficult to pinpoint but with Alert21 the GPS location will greatly assist the Fire Department in deploying its services to an exact location within the informal settlement and hence save lives and property. This could also apply to fires on mountains and along roads.

smart protection working for you

One-touch activation

Activated alerts create live, real-time communication between you and dedicated control centers. No unreliable SMS to friends or family members. Immediate response, assessment of situation and deployment of necessary Emergency services or other. Operators are monitoring your position in real-time on digital maps and have access to volumes of information useful in assisting you.

Guaranteed response & Tools

Dedicated and trained staff are manning control centers 24 hours a day, 365 days a year. The app includes a useful LED torch and SOS strobe light mode, particularly useful in the dark and when trying to attract attention.

Live data streaming

Throughout the duration of the active alert, regular positional data is streamed to the control center. You can also communicate with the operator from within the app using the real-time streaming text, record audio and capture photos. Everything is streamed to the servers in real-time and is managed by the operator.

redundancy protection

Even if your phone battery dies or you are forced to switch it off, once switched back on, the app will automatically resume its real-time streaming to the operator. Loss of signal opeartes in a similar manner, therefore never losing audio or image data recorded while experiencing poor signal coverage.

secure data storage

All data generated during an alert is recorded safely and securely on our servers. Only you have access to it should you require it for legal purposes or any other reason.

duress mode

In situations where you are forced to abort the alert by a perpetrator, you simply enter in a duress code (created on registration) that will inform the operator that you are under duress. The app will pretend to end the alert, however will continue to remain active in the background.

Frequently asked questions

Currently the monthly cost is (TBA) including VAT.
Please refer to the next FAQ for payment options and discounts available.

You will require a SmartPhone with a data plan as a minimum in order to use Alert21. Currently the application is available on Android only.

The system has intelligent redundancy and fall-back software that monitors the state of your device's data network connectivity. In the event that network service is interrupted the system stores all data internally until the data network connection is available. Once data connectivity is re-established, Alert21 sends all accumulated data to the incident center.

When you set up your profile you create two cancel codes. One is a normal cancel code and the second is a DURESS code. If the DURESS code is entered the incident centre will know that you are under duress and the alert is not cancelled. Under duress the alert is elevated to the highest level.

ICE (In Case of Emergency) details are the contact details of someone you want to be contacted in the event of an emergency. This is in addition to the incident center directing the appropriate EMS service to your alert or any other relevant action required under your the circumstance.

Yes. Where you have provided us with the details of your security company we will also immediately inform them of your emergency. In the event that you are outside the service area of your security company, the incident centre will endeavour to locate an Alert21 security partner that will attempt to assist as well (Please refer to PARTNERS)

The primary purpose of Alert21 is to provide you with real support when your safety is threatened.
Other applications are:
  • Rapid response in medical emergencies.
  • Rapid response to fire emergencies
  • Alerting authorities to suspicious behaviour.
  • Road side assistance, both in the event of an accident or mechanical breakdown.
  • Property intrusion.
  • Hi-jackings.
  • Kidnapping.
  • Civic responsibility situations
  • Requesting assistance for others

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Drop us a line


12 Dover Rd, Heathfield, Cape Town, ZA


+27 (0)82 886 7384

Alert21 Terms & Conditions

Website Terms and Conditions of Use Relating to
These Terms and Conditions ("the Terms and Conditions") govern your ("the User") use of the Empericalbiz Group ("Provider") website located at the domain name ("the Website"). By accessing and using the Website, the User agrees to be bound by the Terms and Conditions set out in this legal notice. The User may not access, display, use, download, and/or otherwise copy or distribute Content obtained on the website for marketing and other purposes without the consent of the Provider.

Electronic Communications
By using this Website or communicating with the Provider by electronic means, the user consents and acknowledges that any and all agreements, notices, disclosures, or any other communication satisfies any legal requirement, including but not limited to the requirement that such communications should be in writing.

E-Commerce & Privacy
The Website sells cell phone tracking services online. The use of any product bought from this Website is at the purchaser\'s risk. The purchaser/ user indemnifies and holds the Provider harmless against any loss, injury or damages which may be sustained as a result of using the products sold on the Website.


Any complaints regarding the standard and quality of the product or products bought by consumers through the e-commerce facility should be directed to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it.

Updating of these Terms and Conditions
Provider reserves the right to change, modify, add to or remove from portions or the whole of these Terms and Conditions from time to time. Changes to these Terms and Conditions will become effective upon such changes being posted to this Website. It is the User\'s obligation to periodically check these Terms and Conditions at the Website for changes or updates. The User\'s continued use of this Website following the posting of changes or updates will be considered notice of the User\'s acceptance to abide by and be bound by these Terms and Conditions, including such changes or updates.

Copyright and Intellectual Property Rights
Provider provides certain information at the Website. Content currently or anticipated to be displayed at this Website is provided by Provider, its affiliates and/or subsidiary, or any other third party owners of such content, and includes but is not limited to Literary Works, Musical Works, Artistic Works, Sound Recordings, Cinematograph Films, Sound and Television Broadcasts, Program-Carrying Signals, Published Editions and Computer Programs ("the Content"). All such proprietary works, and the compilation of the proprietary works, are copyright the Provider, its affiliates or subsidiary, or any other third party owner of such rights ("the Owners"), and is protected by South African and international copyright laws. The Providers reserve the right to make any changes to the Website, the Content, or to products and/or services offered through the Website at any times and without notice. All rights in and to the Content is reserved and retained by the Owners. Except as specified in these Terms and Conditions, the User is not granted a license or any other right including without limitation under Copyright, Trademark, Patent or other Intellectual Property Rights in or to the Content.

Limited License to General Users
Provider grants to the User, subject to the further terms of these Terms and Conditions, a non-exclusive, non-transferable, limited and revocable right to access, display, use, download and otherwise copy the current and future Content for personal, non-commercial and information purposes only.

This Website and the Content may not be reproduced, duplicated, copied, resold, visited or otherwise exploited for any commercial purpose without the express prior written consent of Provider. The license does not allow the User to collect product or service listings, descriptions or other information displayed here, and does not allow any derivative use of this Website or the Content for the benefit of another merchant. The User may not frame nor use framing technologies to enclose the Provider Website or the Content nor any part thereof without the express written consent of Provider. Provider and the Owners do not offer products or services to minors. If you are under the age of 18, you may not respond to or otherwise accept or act upon any offers in the Website.

Provider and the Owners, their affiliates or subsidiary reserve the right to refuse service, terminate accounts, remove or edit content, or cancel orders in their sole discretion.

Any unauthorised use terminates this license.

Limitation of liability
The Website and all Content on the Website, including any current or future offer of products or services, are provided on an "as is" basis, and may include inaccuracies or typographical errors. The Owners make no warranty or representation as to the availability, accuracy or completeness of the Content. Neither Provider nor any holding company, affiliate or subsidiary of Provider, shall be held responsible for any direct or indirect special, consequential or other damage of any kind whatsoever suffered or incurred, related to the use of, or the inability to access or use the Content or the Website or any functionality thereof, or of any linked website, even if Provider is expressly advised thereof.

Privacy: Web Site: Casual surfing
The User may visit the Website without providing any personal information. The Website servers will in such instances collect the IP address of the User computer, but not the email address or any other distinguishing information. This information is aggregated to measure the number of visits, average time spent at the Website, pages viewed, etc. Provider uses this information to determine use of the Website, and to improve Content thereon. Provider assumes no obligation to protect this information, and may copy, distribute or otherwise use such information without limitation.

Privacy Mobile Application: Data Collection and Useage
When you sign up for or use Alert21 you voluntarily share certain information including your name, email address, phone number, profile picture. Data collected when you use Alert21 in an emergency situation will include your current location, audio you record, pictures you take and messages you sent to our emergency operators.
This data is used by the operator to direct rapid response emergency services to you to assist you. Meta data of the event such as time of event and type of event and general area of event may be used for statistical purposes to determine high risk areas. Your personal data is not used. Incident data is stored securely and only you have the right to its useage. Upon receiving a request from you for your incident data, said data will be provided to you within 48 hours of your request.

Should you request your data to be deleted, upon such request being received your data will be deleted from our systems.
Protecting children’s privacy online is of paramount impotance to us. Generally, our Services are not directed to children under 13 (or other age as required by local law), and the Services do not knowingly collect personal data from children. We limit the processing of personal data to only what is necessary to support the internal operations of our Services. If you are a parent or guardian and wish to review personal data collected from your child, or have that information modified or deleted, you may contact us as described above. If we become aware that a child has provided us with personal data contrary to the above, we will delete any personal data we have collected, unless we have a legal obligation to keep it, and terminate the child’s account, as applicable.

Choice of Law

This Website is controlled, operated and administered by Provider from its offices within the Republic of South Africa. Access to the Website from territories or countries where the Content or purchase of the products sold on the Website is illegal is prohibited. The User may not use this Website in violation of South African export laws and regulations. If the User accesses this Website from locations outside of South Africa, that User is responsible for compliance with all local laws. These Terms and Conditions shall be governed by the laws of the Republic of South Africa, and the User consents to the jurisdiction of the Witwatersrand High Court in the event of any dispute. If any of the provisions of these Terms and Conditions are found by a court of competent jurisdiction to be invalid or unenforceable, that provision shall be enforced to the maximum extent permissible so as to give effect to the intent of these Terms and Conditions, and the remainder of these Terms and Conditions shall continue in full force and effect. These Terms and Conditions constitute the entire agreement between the Provider and the User with regard to the use of the Content and this Website.